From the soft launch at the Paris Motor Show – to the hard launch across all of Europe – we creatively crafted a differentiating position for the new Kia Carens. It quickly became the minivan for people who didn’t want to give up on having fun, even if they had to drive a family van with room for seven.
Rock Family
Use: Paris Motor Show, Online
Agency: Innocean Worldwide Europe
Creative Director: Stephen Ward
Associate Creative Directors: Kurt Beren Geiger/Igor Karpalov
Director: Nehemias Colindres
DoP: Rafa Lluch
Production Company: Soup Film Berlin
Growing Up Can Be Fun
Agencies: Innocean Worldwide Europe/Gürtler Bachmann
Associate Creative Directors: Kurt Beren Geiger/Igor Karpalov
Creatives: Simon Hattrup/Matthias Hardt
Director: John Dolan
Production Company: Tempomedia Berlin
Post-Production: Harvest Digital Agriculture Hamburg
Euro Effie 2014, Silver, Automotive
other kia projects
Agency: Innocean Worldwide Europe
Associate Creative Directors: Kurt Beren Geiger/Igor Karpalov
Photographer: Marcus Philipp Sauer
other automotive projects
Mazda MX5 – Every Drive’s A Thriller
Agency: JWT Düsseldorf
Client: Mazda Motor Europe
Creative Director: Eddy Greenwood
Creatives: Kurt Beren Geiger/Igor Karpalov
Director: Luke Scott
Production Company: RSA Films
Post-Production: Golden Square
Adland, 31 January 2007
Kampanje, 1 February 2007
Ad Age Creativity, Pick of the Day, 1 February 2007
Werben & Verkaufen, Spot des Tages, 12 February 2007
Horizont, 12 February 2007
Resumé, 8 November 2007
Mazda CX5 – Built From Scratch
Agency: JWT / Cosmo – Team Mazda Europe
Executive Creative Director: Eddy Greenwood
Creatives: Kurt Beren Geiger/Stan Gruel
Planning: Panos Papadopoulos
Agency Producer: Tim Greven
Director: Hisashi Eto
Production Company: TYO Productions