From the soft launch at the Paris Motor Show – to the hard launch across all of Europe – we creatively crafted a differentiating position for the new Kia Carens. It quickly became the minivan for people who didn’t want to give up on having fun, even if they had to drive a family van with room for seven.
Rock Family
Use: Paris Motor Show, Online
Agency: Innocean Worldwide Europe
Creative Director: Stephen Ward
Associate Creative Directors: Kurt Beren Geiger/Igor Karpalov
Director: Nehemias Colindres
DoP: Rafa Lluch
Production Company: Soup Film Berlin
Growing Up Can Be Fun
Agencies: Innocean Worldwide Europe/Gürtler Bachmann
Associate Creative Directors: Kurt Beren Geiger/Igor Karpalov
Creatives: Simon Hattrup/Matthias Hardt
Director: John Dolan
Production Company: Tempomedia Berlin
Post-Production: Harvest Digital Agriculture Hamburg
Euro Effie 2014, Silver, Automotive
other kia projects
Agency: Innocean Worldwide Europe
Associate Creative Directors: Kurt Beren Geiger/Igor Karpalov
Photographer: Marcus Philipp Sauer