Faced with increasing multinational competition, this family-owned fruit juice maker needed to secure their organic positioning. So we created ”Plant a Smakis”, a social-centric campaign that made the kid-sized cartons as ecological as the organic juice inside.

#PlanteraEnSmakis
Agency: DigitasLBi Stockholm
Executive Creative Director: Paul Collins
Senior Copywriter: Kurt Beren Geiger
Designers: Joacim Örnebjär, Oskar Wimmerman
Agency Producer: Talya Pulver-Lindqvist
Production Company: Haymaker
Sound: Red Pipe
Paper Artist: Helen Musselwhite

Dagligvarugalan 2018, Finalist, Årets Kampanj
Act Responsible@Cannes Lions 2017, Shortlist & Showcase
Contagious Magazine, April 2017
The Drum, Creative Works, April 2017
Little Black Book, Creative, April 2017


other food & beverage projects

Client: Yoplait Sverige
Agency: DigitasLBi Stockholm
Executive Creative Director: Paul Collins
Creatives: Kurt Beren Geiger/Erik Weidenhielm
Agency Producer: Richard Holmquist
Director: Morgan Norman
Production Company: Ligistfilm Stockholm
Producer: Louis Dubois

Resumé, 26 January 2016

Client: BPW (Nestlé & Coca-Cola)
Agency: McCann Düsseldorf
Executive Creative Director: Stefan Bächle
Copywriters: Kurt Beren Geiger/Silvia Zohm
Art Directors: Holger Pfeifer/Diana Butas
Director: Andy Lambert
Production Company: Sterntag Film
Post-Production: Weareflink Hamburg