Workwear is worn out and thrown away faster than most people break in a new pair of shoes. So Snickers knows that their durability and sustainability go hand in hand – the longer their clothes last, the less environmental impact they have. That simple, fundamental insight is now the cornerstone for all of their sustainability efforts, and influences everything they do.
Durability means sustainability
Creative Lead & Copywriter: Kurt Beren Geiger
Art Director: Lennart Jörnlid
Graphic Designer: Joakim Bjernegård
another snickers workwear project
From the launch of their very first pair of trousers 50 years ago, Snickers has always been about ”Inventing workwear”. And their latest launch of the world’s first trousers with built-in, certified kneepads is further innovative proof of that fact.
Capsulized™ Launch
Marketing Director: Kristin Lundmark
Creative Lead & Copywriter: Kurt Beren Geiger
Graphic Designer: Joakim Bjernegård
Marketing Producer: Beatrice Rigois
Production Company: Art of Brand
Director/Photographer: Carl-Johan Ekberg
DOP: Johan Lehman
Producer: Linus Leander