Fly-fishing is a hyper-local sport, but the market is decidedly global. For LOOP Tackle, it’s not only about rods and reels, but travel experiences, continual learning and functional fashion. And aligning all these activities across all those local markets requires universally appealing brand storytelling.
Reel Moments
Agency: Art of Brand
Creative & Film Director: Carl-Johan Ekberg
Copywriter: Kurt Beren Geiger
Producer: Linus Leander